DataSpark Pte Ltd partners with Cistri in multi-dimensional study of Singapore’s Orchard Road

Crowds at long-time tourist attraction Orchard Road in Singapore have been visibly thinning in recent years due to online and overseas competition. But plans are in place to breathe new life into Orchard Road.

Singapore’s Urban Redevelopment Authority and the Singapore Tourism Board have appointed a consortium led by urban development research and consultancy firm Cistri to undertake a thorough study and come up with recommendations to set the tone for Orchard Road’s development blueprint for the next 15 to 20 years.

"Every shopping mall owner needs to think about the specifics of their market and understand the dimensions of their market - who these people are and why they might come," said Cistri director Jack Backen.

DataSpark Pte Ltd is partnering with Cistri in the six-month study to examine and better understand these dimensions. DataSpark Pte Ltd will be using its extensive telco data and its Mobility Genome™ platform to provide insights on how and why people move in Orchard Road, and the broader mobility patterns in the area. It will also lend its expertise in the mobility domain to the project. 

Cistri will also be working with other multi-disciplinary partners DP Architects, Arup, Future Cities Laboratory, and Rider Levett Bucknall (RLB).

More information on the study can be found here.